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11.3.06

MSN Daily One Liner: Kopi-O raise $0.10, such big fuss that ppl complain to CASE

Background: As you might have heard, there is a nationwide increase of coffee and tea prices in Singapore by ..... 10 cents.... due to supposely increase in price of coffee powder , tea, sugar, condensed milk, butter (apparently to roast the coffee) water and cleaning solution (to wash the cups), SCV charges (for you to watch EPL at your kopitiam) electricity (to power that 42" plasma tv at your kopitiam), salary of kopi-soh.. etc
Ppl are complaining that this is a conspiracy and infringes anti-competition laws. CASE is now looking at it to see if there is any ermm... CASE.. to fight for. So what if got? Are they going to haul the kopitiam owners to court? are they going to force the kopitiam owners to revert back the price? My advice... live with it.

On a side note: To kopitiam owners... to win your customer back when you do such an increase, can I suggest you do what the petrol stations do when they increase prices? For e.g

- Give 5% (+ 5% .. duh?) discount and place a big big sign outside your kopitiam to advertise this.
- Implement loyalty points, chalk up 100 points and exchange for extra sugar, extra condensed milk or an extra fishball when you order mee poh, chalk up 250 points and exchange for a free kopi-o or teh-o or THREE extra fishballs when you order mee poh, chalk up 1000 points and exchange for a bowl of FREE MEE-POH when you buy 4 fishballs for $2.50 at the noodle stall.
- Tie up with some credit card companies to earn cash back when you charge the kopi-o / teh-o to the credit card.

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